Santa’s Love of Cheese

Today I want to share perhaps my favorite television commercial. The ad was part of a great campaign advertising cheese and was part of a series of ads all ending in either the tagline “Behold the Power of Cheese” or “Ahh, the Power of Cheese”. It’s from sometime in the late 1980s or early 1990s and was shown again during the holiday season for several years after that.

Besides being adorable, I love this ad because it tells a complete story in such a spare and simple way. There is very little dialogue and most of the ad spends time building excitement for what’s in the living room, which the little girl has seen already, but the audience doesn’t see until her parents show up. And then the dialogue at the end is only two lines long, but it tells us exactly what happens and leads perfectly to the tagline, “Ahh, the Power of Cheese”.

This isn’t the sharpest video, but it’s the best one I can find for this ad. If you know of a better video of it online that I can link to, let me know and I’ll update the post with it.

Post a Comment